Australia’s $49.5M Teen Social Media Fines Threaten Ad Reach
As Australia doubles down on its under-16 social media ban, marketers face shrinking teen audiences and stricter platform accountability. With fines up to $49.5 million, major platforms will likely enforce age verification more rigorously, slashing addressable youth segments. Advertisers must pivot youth-oriented campaigns to alternative channels while navigating heightened brand safety risks.
Source: brisbanetimes.com.au · smh.com.au