Last mentioned: Mar 16, 2026
Gen 2 Unveiled
Apple officially announces the second-generation AirPods Max with updated hardware.
Sonos Entry
Sonos launches the Ace headphones, increasing competition in the premium segment.
USB-C Transition Begins
iPhone 15 shifts to USB-C, leaving AirPods Max as one of the last Lightning products.
Original Launch
Apple debuts the first AirPods Max at $549.
Apple has officially announced the second generation of its over-ear AirPods Max headphones, maintaining the premium $549 price point. The update arrives more than five years after the original model's debut, signaling a strategic commitment to the high-end audio market.