# Alissa Hansen

Type: Person

Source: GetYourBrief — https://getyourbrief.com/entity/alissa-hansen
Canonical HTML page: https://getyourbrief.com/entity/alissa-hansen

## Timeline

- **2026-12**: International expansion planned — Omnicom and Netflix plan to extend the AI-powered ad offering beyond the U.S. market.
- **2026-06-22**: Partnership announced at Cannes Lions — Omnicom Media reveals its first partnership with Netflix, integrating Acxiom data with Netflix AI to create contextually embedded ads. The service is already live in the U.S.

## Recent coverage (1 stories, network-wide)

### Omnicom & Netflix unveil AI ad pact at Cannes, targeting 260M+ subs
2026-06-22 04:44:39 · Sector: marketing · Sentiment: Positive · Impact: 7/10 · Sources: 2

Omnicom Media’s first-time partnership with Netflix, announced at Cannes Lions 2026, uses Acxiom data and AI to embed digital twins of products directly into streaming content—marking a transformative leap for CTV advertisers seeking context, relevance, and scale.
Full story: https://getmarketingbrief.com/story/omnicom-netflix-ai-ads-cannes-2026

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