American Medical Association (AMA)

organization

Last mentioned: Mar 9, 2026

Stories mentioning American Medical Association (AMA) 2

pharma Neutral

The DTC Debate: Assessing the Future of Pharma Advertising in the U.S.

The pharmaceutical industry faces renewed scrutiny over direct-to-consumer (DTC) advertising, a practice unique to the U.S. and New Zealand. As healthcare costs rise, regulators are weighing the educational benefits of these ads against their role in driving up prescription volumes and drug prices.

3 sources
regulation Neutral

The Battle Over the Airwaves: Reevaluating Direct-to-Consumer Drug Advertising

A renewed public debate over Direct-to-Consumer Advertising (DTCA) is challenging the pharmaceutical industry's marketing status quo in the United States. As healthcare costs escalate, regulators and lawmakers are weighing the educational benefits of patient outreach against the risks of over-prescription and inflated drug prices.

3 sources