FCC 2-1 Vote Lifts 39% Ownership Cap: How TV Consolidation Impacts Ad Spend
The FCC's 2-1 vote to relax TV station ownership rules could accelerate consolidation, giving media buyers broader reach but potentially higher local ad prices. With streaming already commanding over 40% of viewing, broadcasters seek scale to compete for ad dollars, reshaping the $XX billion local TV ad market.
Source: citizensvoice.com