Last mentioned: Mar 12, 2026
Innovation Stagnation
New reports highlight the mandi system as the primary barrier to agricultural tech adoption.
Digital Mandi Initiative
Government announces plans for digital price monitoring, though implementation remains slow.
Agritech Surge
Startups like Tazah and Jiye Technologies raise millions to bypass the mandi system.
Market Committees Act
Establishment of the regulatory framework governing traditional mandis.
Pakistan's traditional agricultural wholesale markets, known as mandis, are increasingly viewed as a primary obstacle to the country's digital retail and agritech evolution. The reliance on entrenched middlemen and opaque pricing mechanisms continues to stifle innovation, preventing the development of efficient farm-to-table supply chains.
Pakistan's traditional agricultural wholesale markets, known as the mandi system, are increasingly viewed as a primary obstacle to modernizing the country's food supply chain. The reliance on entrenched middlemen and archaic physical infrastructure is preventing the adoption of digital procurement and efficient logistics solutions.