Australian Communications and Media Authority (ACMA)

regulator

Last mentioned: Mar 10, 2026

Timeline

  1. Penalty Issued

    ACMA announces hefty fine and enforcement action against Lululemon for Spam Act breaches.

  2. Compliance Audit

    Formal investigation into Lululemon's CRM and unsubscribe processing systems.

  3. Investigation Commences

    ACMA begins reviewing consumer complaints regarding Lululemon marketing emails.

Stories mentioning Australian Communications and Media Authority (ACMA) 1

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Lululemon Penalized by ACMA for Multi-Million Dollar Spam Act Violations

The Australian Communications and Media Authority (ACMA) has issued a significant financial penalty against Lululemon following a series of marketing email breaches. The enforcement action underscores a tightening regulatory environment for global retailers operating under Australia's stringent Spam Act 2003.

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