Last mentioned: Mar 23, 2026
Amazon is significantly expanding its footprint in India, viewing the nation as a high-growth, long-term investment where e-commerce remains in its nascent stages. The company has dramatically scaled its zero-referral fee program to 125 million products to capture a market projected to reach $300 billion by 2030.
Amazon is reinforcing its long-term commitment to India, citing significant growth headroom as e-commerce remains in its early stages. The company has aggressively expanded its 'zero referral fee' program to 12.5 crore products to incentivize sellers and capture a larger share of a market projected to hit $300 billion by 2030.
A new report by Boston Consulting Group (BCG) projects that India's e-commerce sector will surge to $300 billion by 2030. This growth is underpinned by rising digital infrastructure, the proliferation of affordable smartphones, and the transformative impact of the Unified Payments Interface (UPI).
A comprehensive report by Boston Consulting Group (BCG) projects India's e-commerce sector will reach $300 billion by 2030. This massive growth is underpinned by rapid digital payment adoption and increasing internet penetration in rural regions.