AI Meets 500M Users: Reliance’s ONE BIG WORLD Bets on Algorithmic Media
RBNL’s ONE BIG WORLD launch champions an ‘AI-Powered Future’ that could leverage data from 500 million users, 5,000 DOOH screens, and 67 radio stations to drive personalization and programmatic advertising. While details remain scarce, the scale alone makes it a significant test case for AI in converged media.