Last mentioned: Mar 12, 2026
Watchdog Warning
Watchdog warns that irresponsible and dangerous ads remain widespread despite previous interventions.
Enforcement Notice
ASA and CAP issue a formal enforcement notice to the entire cosmetic surgery industry regarding BBL ads.
First ASA Crackdown
ASA issues a series of rulings against clinics for irresponsible BBL ads on Instagram.
BAAPS Safety Warning
The British Association of Aesthetic Plastic Surgeons advises members to stop BBL procedures due to high death rates.
The UK's advertising watchdog has issued a stern warning regarding the continued prevalence of irresponsible marketing for Brazilian butt lift (BBL) procedures. Despite previous regulatory crackdowns, practitioners are frequently downplaying the significant clinical risks associated with the high-mortality surgery on social media platforms.