Last mentioned: Mar 11, 2026
Rejection & Fine Request
German publishers formally reject the revisions and call for immediate antitrust fines.
Apple Revision
Apple submits revised tracking rules to German regulators intended to address anti-competitive concerns.
Antitrust Probe
Germany's Bundeskartellamt opens an investigation into Apple's tracking rules following publisher complaints.
ATT Launch
Apple officially launches App Tracking Transparency with iOS 14.5, requiring user opt-in for tracking.
German publishing associations have formally rejected Apple's updated App Tracking Transparency (ATT) framework, labeling the revisions as insufficient and anti-competitive. The move marks a significant escalation in the multi-year battle over iOS tracking, with publishers now calling on the Bundeskartellamt to impose substantial financial penalties.
German media associations have formally rejected Apple’s proposed revisions to its App Tracking Transparency (ATT) framework, labeling the changes as insufficient to address competition concerns. The groups are now urging the German Federal Cartel Office to impose significant antitrust fines, alleging that Apple continues to leverage its ecosystem dominance to disadvantage third-party advertisers.