Butler/Till

Company

Last mentioned: Mar 17, 2026

Stories mentioning Butler/Till 2

product-launch Bullish

Butler/Till and Pubmatic Test Agentic AI to Slash Media Supply Chain Costs

Independent agency Butler/Till and supply-side platform Pubmatic have successfully completed initial tests of agentic media buying, demonstrating significant reductions in both media and supply chain costs. The shift from rules-based programmatic to autonomous, goal-oriented AI agents marks a pivotal evolution in digital advertising efficiency.

2 sources
adtech Bullish

Butler/Till and Pubmatic Pilot Agentic Media Buying to Slash Supply Chain Costs

Independent agency Butler/Till has successfully completed initial tests of agentic media buying in partnership with Pubmatic, demonstrating significant reductions in media and supply chain costs. The pilot marks a pivotal shift toward autonomous AI agents capable of optimizing programmatic workflows and reclaiming operational efficiency for brands.

2 sources