# Canadians

Type: Person

Source: GetYourBrief — https://getyourbrief.com/entity/canadians
Canonical HTML page: https://getyourbrief.com/entity/canadians

## Recent coverage (1 stories, network-wide)

### Canadians Pivot to Ad-Supported Streaming as Subscription Fatigue Peaks
2026-03-23 11:45:03 · Sector: retail · Sentiment: Neutral · Impact: 5/10 · Sources: 2

A new report reveals a significant shift in Canadian consumer behavior, with a growing majority opting for ad-supported streaming tiers to combat rising subscription costs. This trend highlights a broader move toward 'value-conscious' digital consumption amid persistent inflationary pressures.
Full story: https://getretailbrief.com/story/canada-streaming-ads-report-2026

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