Cheetos

Product

Last mentioned: Mar 24, 2026

Timeline

  1. PepsiCo announces a strategic deal with activist investor Elliott Investment Management to improve efficiency.

  2. Reports emerge of three plant closures and the beginning of the 20% SKU reduction process.

  3. PepsiCo expects to have fully implemented the 20% reduction in U.S. product offerings.

  4. Coca-Cola Precedent

    Coca-Cola announces plans to cut its portfolio by 50%, retiring brands like Tab and ZICO.

Stories mentioning Cheetos 1

brand-strategy Bearish

PepsiCo to Slash 20% of US Product Lineup in Major Strategic Pivot

PepsiCo is aggressively pruning its product portfolio, targeting a 20% reduction in U.S. SKUs to streamline operations and satisfy activist investor Elliott Investment Management. The move mirrors Coca-Cola’s 2020 'culling' and aims to redirect cost savings toward high-impact marketing and advertising for its core master brands.

3 sources