# Connected TV

Type: Technology

Source: GetYourBrief — https://getyourbrief.com/entity/connected-tv
Canonical HTML page: https://getyourbrief.com/entity/connected-tv

## Recent coverage (7 stories, network-wide)

### Viant's Platform Revenue Up 34% on 5% AI Outcomes Adoption
2026-08-17 23:05:50 · Sector: saas · Sentiment: Neutral · Impact: 5/10 · Sources: 3

Viant's platform model hinges on product-led ad tech growth: revenue up 34% YoY to $104.3M, while Viant AI outcomes accounted for 5% of platform ad spend only six months after launch. With $193.1M cash and no debt, the company can fund product expansion.
Full story: https://getsaasbrief.com/story/viant-saas-ai-outcomes-q2-2026

### Viant's CTV Spend Soars 50% to Over Half of Platform Ad Dollars
2026-08-17 23:05:35 · Sector: marketing · Sentiment: Neutral · Impact: 5/10 · Sources: 3

Viant's Q2 2026 results show CTV ad spend rising nearly 50% YoY to over half of total platform spend, with Direct Access reaching 80% utilization. Advertisers are consolidating budgets onto household-identified CTV supply paths as AI outcomes gain traction.
Full story: https://getmarketingbrief.com/story/viant-q2-2026-ctv-ad-spend-direct-access

### Viant Q2 Revenue Up 34% to $104.3M, Guides $109M Midpoint
2026-08-17 23:05:19 · Sector: finance · Sentiment: Neutral · Impact: 5/10 · Sources: 3

Viant delivered Q2 2026 revenue of $104.3M (up 34% YoY), non-GAAP EPS of $0.15, and raised Q3 revenue guidance to $107.5M–$110.5M. With $193.1M in cash, zero debt, and 24% adjusted EBITDA margin, the company is compounding profitability.
Full story: https://getfinancebrief.com/story/viant-q2-2026-earnings-financials

### Viant CTV Spend Up 50% While Bakkt Revenue Falls 70%
2026-08-17 23:05:02 · Sector: crypto · Sentiment: Neutral · Impact: 5/10 · Sources: 3

Crypto brand budgets are migrating to connected TV even as trading volumes sag: Viant's CTV ad spend grew nearly 50% YoY, while Bakkt's Q2 revenue dropped 70% to $170.1M. The divergence shows crypto firms are prioritizing brand building via CTV despite exchange softness.
Full story: https://getcryptobrief.com/story/crypto-ad-spend-viant-bakkt-q2-2026

### Viant AI Outcomes Hit 5% of $104.3M Q2 Platform Spend
2026-08-17 23:04:42 · Sector: ai · Sentiment: Neutral · Impact: 5/10 · Sources: 3

Viant's Q2 2026 results show early AI monetization: Viant AI outcomes reached 5% of platform ad spend year-to-date, while 80% of CTV spend ran through Direct Access supply optimization. The company's household ID graph covers 95% of U.S. addresses, giving AI models deterministic training data.
Full story: https://getaibrief.com/story/viant-ai-outcomes-household-identity

### Creators Pivot to Connected TV: The New Frontier for Retail Brand Budgets
2026-03-09 04:40:20 · Sector: retail · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Long-form episodic creators are increasingly dominating living room screens, challenging traditional broadcasters for high-value advertising dollars. As viewership shifts to Connected TV (CTV), retail brands face a critical opportunity to bridge the gap between creator-led engagement and big-screen production values.
Full story: https://getretailbrief.com/story/creators-long-form-tv-brand-budgets

### Magnite and ExlService Lead SaaS Pivot as CTV and AI Revenue Hit Milestones
2026-02-26 00:21:09 · Sector: saas · Sentiment: Positive · Impact: 7/10 · Sources: 20

Magnite's Connected TV (CTV) segment has officially surpassed its legacy DV+ business, marking a structural shift in ad-tech, while ExlService and CS Disco reported record AI adoption. These results signal that generative AI and premium digital video have transitioned from experimental growth drivers to the primary pillars of enterprise cloud revenue.
Full story: https://getsaasbrief.com/story/magnite-exlservice-q4-2025-earnings-analysis

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