Last mentioned: Mar 26, 2026
Price Hike Warning
AT&T officially warns customers of upcoming wireless plan price increases despite rising competition.
Q4 Churn Spike
Company reports postpaid churn of 0.98% and the loss of 255,000 prepaid subscribers.
Monthly Fee Increase
A key monthly service fee is hiked across most wireless plans to offset rising operational costs.
Autopay Discount Reduction
AT&T decreases and restricts autopay discounts for several customer segments, sparking initial backlash.
AT&T is implementing wireless plan price increases despite a significant rise in customer churn and intensifying competition from MVNOs and cable providers. The move follows a series of fee hikes and discount reductions that have already strained subscriber loyalty in a market where overall prices are falling.