Groceries to Gadgets: BNPL Drives 21% Conversion Lift, But at What Cost?
For e-commerce and retail operators, BNPL has evolved from big-ticket financing to an everyday checkout option for groceries, food delivery, apparel, and electronics—driving conversion and average order value but also creating overlapping small-payment commitments that can erode shopper trust and loyalty. Affirm's merchant case studies claim up to a 14% revenue lift and 21% conversion increase on purchases above $250, though results are not guaranteed.