Last mentioned: Mar 4, 2026
Industry Reaction
Analysts note Dame as a first-mover in proactive tariff reimbursement.
Refund Announcement
Dame begins the process of proactively refunding $10,000 in collected surcharges to affected customers.
Refund Announcement
Dame announces it will return $10,000 in collected surcharges to affected customers.
Refund Announcement
Dame begins the process of returning $10,000 to affected customers.
Tariff Invalidation
The specific trade tariffs impacting Dame's product categories are legally invalidated.
Tariff Invalidation
Federal or executive action leads to the invalidation of the specific trade levies.
Surcharge Implementation
Dame introduces a 'Trump Tariff Surcharge' to offset rising costs from international trade tariffs.
Surcharge Implementation
Dame introduces the 'Trump Tariff Surcharge' to offset rising import costs.
Sexual wellness startup Dame is proactively refunding $10,000 to customers who paid a 'Trump Tariff Surcharge' last year. The move follows the invalidation of specific trade tariffs and sets a new precedent for transparency in the direct-to-consumer (DTC) sector.
Sexual wellness brand Dame is proactively refunding $10,000 to customers who were charged a 'Trump Tariff Surcharge' during the previous year. The move follows the invalidation of specific trade levies and marks a significant shift in how direct-to-consumer brands manage political and economic volatility.
Sexual wellness brand Dame is proactively refunding $10,000 in surcharges to customers who were billed for 'Trump Tariff Surcharges' last year. The move follows the legal invalidation of the specific trade tariffs that originally prompted the price hike, setting a potential precedent for consumer transparency.