# Dame Prue Leith

Type: Person

Source: GetYourBrief — https://getyourbrief.com/entity/dame-prue-leith
Canonical HTML page: https://getyourbrief.com/entity/dame-prue-leith

## Recent coverage (3 stories, network-wide)

### 94% of Older Britons Fear AI Scams: Currys’ Free Classes Signal EdTech Gap for Seniors
2026-07-20 14:50:04 · Sector: edtech · Sentiment: Neutral · Impact: 5/10 · Sources: 1

Currys and Prue Leith’s free AI training for over-65s underscores the vast, underserved market for senior digital literacy. The retailer’s in-store, human-led model challenges edtech startups to rethink engagement with an aging population. For the edtech sector, this corporate move signals a need for accessible, trust-based learning solutions.
Full story: https://getedtechbrief.com/story/currys-ai-classes-seniors-edtech-gap

### 94% fear AI scams: Currys launches free classes for over-65s
2026-07-14 13:11:34 · Sector: ai · Sentiment: Neutral · Impact: 6/10 · Sources: 4

Currys partners with Dame Prue Leith to offer free AI confidence sessions for over-65s after research shows 94% fear AI-powered scams and 68% lack confidence using AI tools. The initiative spotlights the urgent need for accessible AI education and demonstrates how guided onboarding can turn fear into productive use.
Full story: https://getaibrief.com/story/94-percent-fear-ai-scams-currys-free-ai-classes-over-65s

### Currys' Free AI Classes Target 68% of Seniors Lacking ChatGPT Confidence
2026-07-14 13:08:00 · Sector: edtech · Sentiment: Neutral · Impact: 6/10 · Sources: 4

Currys launches free AI training for over-65s, addressing a massive digital literacy gap: 68% lack confidence using AI tools despite 62% having basic knowledge. The corporate-led initiative, endorsed by celebrity Prue Leith, signals new avenues for edtech partnerships in senior digital inclusion and scam prevention.
Full story: https://getedtechbrief.com/story/currys-senior-ai-training-edtech-gap

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