# Daniel Mulino

Type: Person

Source: GetYourBrief — https://getyourbrief.com/entity/daniel-mulino
Canonical HTML page: https://getyourbrief.com/entity/daniel-mulino

## Timeline

- **2026-09**: Parliament returns, legislation expected — Labor government aims to introduce legislation for the news bargaining incentive in the spring sitting.
- **2026-08-03**: Government reveals tweaked levy plan — Assistant Treasurer Mulino announces increased levy of 2.5%, required deals raised to six, and enhanced offsets for small publishers.
- **2026-08-03**: Final plan announced — Government settles details, raising the levy to 2.5%, adding LinkedIn to covered platforms, and expanding support for regional publishers, with legislation to be introduced within weeks.
- **2026-04**: Draft plan released — Government publishes draft News Media Bargaining Incentive with a 2.25% levy on platforms earning $250 million or more in Australian digital advertising revenue.
- **2026**: Consultation period on new bargaining incentive — The government consults with platforms and media companies on a revised levy-based incentive to replace expiring deals.
- **2021-02**: Australia enacts News Media Bargaining Code — The News Media and Digital Platforms Mandatory Bargaining Code is passed, prompting Google and Facebook to strike initial deals with Australian publishers.

## Recent coverage (4 stories, network-wide)

### 2.5% levy on Meta and TikTok's Aussie ad revenue to fund news
2026-08-03 00:07:40 · Sector: marketing · Sentiment: Neutral · Impact: 6/10 · Sources: 3

A new 2.5% levy on the Australian digital ad revenue of Meta, TikTok, Google and LinkedIn will either force platform-publisher deals or increase platform costs. For marketers, this could reshape news availability and programmatic ad strategies.
Full story: https://getmarketingbrief.com/story/2-5-percent-levy-meta-tiktok-ad-revenue-news-funding

### Australia finalises 2.5% news levy on Meta, Google: key legal framework
2026-08-03 00:07:31 · Sector: legal · Sentiment: Neutral · Impact: 6/10 · Sources: 3

The Albanese government’s new 2.5% tax on digital ad revenue marks a regulatory innovation that compels platforms to negotiate with publishers. Legal professionals will scrutinise its conformity with tax law, constitutional powers and international trade obligations.
Full story: https://getlegalbrief.com/story/australia-2-5-news-levy-legal-framework

### Australia’s 2.5% Levy & 6-Deal Mandate Raises Stakes in Tech-Media Bargaining
2026-08-02 23:28:53 · Sector: legal · Sentiment: Negative · Impact: 6/10 · Sources: 2

Australia's revised news bargaining incentive imposes a higher levy and more stringent deal requirements on tech giants, reshaping the legal landscape for platform-publisher relationships. The tweaks raise questions about regulatory overreach, proportionality, and potential legal challenges from impacted companies.
Full story: https://getlegalbrief.com/story/australia-news-bargaining-levy-legal-implications

### Australia’s 2.5% Ad Levy and 6-Deal Rule Could Cost Google, Meta Millions More
2026-08-02 23:28:45 · Sector: finance · Sentiment: Negative · Impact: 6/10 · Sources: 2

Australia's overhaul of its news bargaining levy raises the maximum charge to 2.5% of digital ad revenue and doubles required media deals to six, potentially increasing costs for Google and Meta. The changes, coupled with enhanced offset incentives, aim to redistribute more ad revenue to news publishers, but investors question the long-term earnings impact.
Full story: https://getfinancebrief.com/story/australia-tech-levy-financial-impact

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