AdTech and Brand Strategy: CTV Growth and D2C Pivots Define Q4 2025
Q4 2025 results reveal a strategic shift toward high-efficiency channels, with Teads reaching a $100 million CTV revenue milestone and Olaplex stabilizing through a D2C pivot. Meanwhile, Ranpak’s 40% automation growth highlights the increasing role of technology in scaling e-commerce fulfillment and brand experience.