Depop

Product

Last mentioned: Mar 1, 2026

Timeline

  1. Third Restructuring Round

    eBay confirms 800 job cuts (6% of staff) to integrate Depop and realign priorities.

  2. Third Restructuring

    eBay confirms 800 job cuts (6% of staff) to address redundancies and strategic alignment.

  3. Divestiture Announced

    Etsy agrees to sell Depop to eBay for $1.2 billion cash to refocus on core operations.

  4. Depop Acquisition

    eBay announces $1.2 billion deal to acquire Gen Z fashion app Depop from Etsy.

  5. Depop Acquisition

    eBay announces $1.2 billion deal to buy Gen Z fashion app Depop from Etsy.

  6. Second Restructuring Round

    eBay eliminates 1,000 jobs (9% of staff) to align labor costs with revenue growth.

  7. Second Restructuring

    1,000 jobs (9% of workforce) eliminated; CEO cites labor costs outpacing revenue.

  8. First Restructuring Round

    eBay cuts 500 roles (4% of staff) as post-pandemic consumer spending cools.

  9. First Restructuring

    eBay cuts 500 roles (4% of staff) as pandemic-era online shopping demand cools.

  10. Etsy Acquires Depop

    Etsy purchases the fashion resale app for $1.62 billion during the pandemic e-commerce boom.

  11. Integration Period

    Etsy attempts to scale Depop as part of its 'house of brands' strategy.

Stories mentioning Depop 3

e-commerce Bearish

eBay Trims 800 Jobs Following $1.2B Depop Acquisition to Align Strategy

eBay has announced the layoff of approximately 800 employees, representing 6% of its global workforce, just days after acquiring Gen Z fashion app Depop for $1.2 billion. This move marks the company's third major restructuring in three years as it pivots toward high-growth focus categories and re-commerce.

3 sources