India's Ad Market to Surpass ₹2 Lakh Crore by 2026 as Digital Dominates
WPP Media's TYNY report projects India's advertising market will reach ₹2.02 lakh crore by 2026, driven by a 9.7% annual growth rate. Digital advertising is set to command a dominant 68% market share, while commerce-led advertising emerges as a high-growth engine surging 24%.