Last mentioned: Mar 24, 2026
Closure Completion
Target date for the completion of the nine store closures, leaving only three flagships.
Consolidated Model
Glossier completes transition to a flagship-only retail model supported by wholesale.
Restructuring Announced
Glossier confirms plans to close 75% of its store fleet and trim its product portfolio.
Restructuring Announced
Glossier confirms plans to shutter 75% of its retail footprint.
Phased Closures
Nine retail locations across the U.S. will be closed over a 2.5-year period.
New Leadership
Colin Walsh takes over as CEO of Glossier to stabilize the brand.
New Leadership
Colin Walsh is appointed CEO to lead Glossier's strategic turnaround.
Glossier is shuttering nine of its 12 retail locations as part of a major strategic overhaul under new CEO Colin Walsh. The move signals a retreat from the brand's expansive physical retail ambitions toward a leaner model focused on core flagships and wholesale partnerships.
Glossier is closing nine of its 12 retail locations over the next 30 months as part of a radical restructuring under new CEO Colin Walsh. The move signals a broader shift in the beauty industry away from aesthetic-driven direct-to-consumer models toward clinical efficacy and wholesale partnerships.