Last mentioned: Mar 26, 2026
Trial Conclusion
Expected completion of the current Briscoes Group facial recognition pilot program.
Trial Conclusion
The initial six-month trial phase is expected to conclude and undergo evaluation.
Industry Expansion
Foodstuffs confirms permanent deployment in 28 stores while Bunnings announces upcoming trials.
North Island Trial Launch
Briscoes confirms the rollout of FRT trials in 18 North Island stores, including Rebel Sport locations.
Public Disclosure
Details of the 18-store trial and its objectives are confirmed by Briscoes Group.
Testing Phase Begins
Briscoes Group initiates a year-long internal review and testing of facial recognition capabilities.
Trial Commencement
Briscoes Group begins facial recognition testing in select North Island stores.
Briscoes Group has initiated a six-month trial of facial recognition technology across 18 North Island stores to combat a surge in retail violence and theft. The move follows permanent deployments by Foodstuffs and signals a growing industry-wide shift toward biometric surveillance in the New Zealand retail sector.
Briscoes Group, New Zealand's fourth-largest retailer, has launched a facial recognition technology trial across 18 North Island stores to combat rising retail violence. The move aligns with a broader industry shift as major players like Foodstuffs and Bunnings adopt biometric surveillance to protect staff and customers.