Fox Corporation

Company FOX

Last mentioned: 4d ago

Key Data

ticker
FOX
name
Fox Corporation
price
42.75
change
0.25
changePct
0.59

Stories mentioning Fox Corporation 2

adtech Bullish

Fox’s Roku Buy Could Triple Digital Ad Revenue to $1.8B, Shaking CTV Market

Fox’s acquisition of Roku is set to dramatically scale its programmatic streaming ad business, closing a first-party data gap and delivering a unified CTV offering that could reshape how brands buy connected TV inventory. With Roku’s programmatic spend surging 40%+ YoY, the deal promises to double or triple Fox’s digital video revenue overnight.

2 sources