# Fred & Farid Paris

Type: Company

Source: GetYourBrief — https://getyourbrief.com/entity/fred-farid-paris
Canonical HTML page: https://getyourbrief.com/entity/fred-farid-paris

## Recent coverage (2 stories, network-wide)

### $2.7B Rare Beauty bets Sephora exclusive for fragrance after Ulta record
2026-07-28 15:45:27 · Sector: retail · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Despite smashing Ulta’s single-day sales record in its recent expansion, Rare Beauty is keeping its second fragrance exclusive to Sephora. The move highlights a dual-channel strategy for the $2.7B brand as it leverages exclusivity to fuel prestige in the highly competitive fragrance category.
Full story: https://getretailbrief.com/story/rare-beauty-sephora-exclusive-fragrance-2026-retail

### $2.7B Rare Beauty channels Greek myth in global 'Rare Beginnings' push
2026-07-28 15:45:19 · Sector: marketing · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Rare Beauty’s new fragrance campaign, crafted with Fred & Farid, uses Greek mythology and a lush cinematic style to break beauty ad conventions. The integrated rollout spans social, OOH, and digital, leveraging the Odyssey cultural moment to amplify the $2.7B brand’s emotional authenticity.
Full story: https://getmarketingbrief.com/story/rare-beauty-greek-myth-campaign-2026-marketing

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