Last mentioned: Mar 3, 2026
Dividend Initiation
The company begins offering a quarterly dividend to shareholders for the first time.
Dividend Program
Salesforce begins offering a quarterly dividend to shareholders.
Dow Jones Inclusion
Salesforce replaces Exxon Mobil in the Dow Jones Industrial Average.
Dow Jones Inclusion
Salesforce joins the Dow Jones Industrial Average, replacing Exxon Mobil.
Stock Split
Salesforce executes a 4-for-1 stock split.
Stock Split
Salesforce executes a 4-for-1 stock split.
Salesforce Founded
Marc Benioff co-founds the cloud-based software company after 13 years at Oracle.
Salesforce Founded
Marc Benioff co-founds the company, pioneering the SaaS model.
Salesforce CEO Marc Benioff is emphasizing the company's historical resilience as the software sector faces a broader market slump. Drawing parallels to the company's 2020 Dow Jones inclusion, Benioff argues that periods of crisis often accelerate the transition to future technologies like AI.
Salesforce CEO Marc Benioff is reinforcing the company's track record of navigating market volatility as the enterprise software sector faces a significant growth slowdown. By highlighting the company's 2020 entry into the Dow Jones, Benioff aims to reassure investors that Salesforce's pivot toward AI will mirror its successful transition during the pandemic.