Heather Bennett

Person

Last mentioned: Mar 17, 2026

Stories mentioning Heather Bennett 2

Michaels Revamps Loyalty Program to Capture Surging $3,200 Annual Craft Spend

Michaels has introduced a new three-tiered loyalty program offering up to 9% back in rewards to capitalize on a 67% increase in hobby spending since 2020. The strategy targets 'analog' enthusiasts as digital fatigue drives 71% of U.S. consumers toward hands-on creative hobbies.

Mar 17, 2026 3 sources

brand-strategy Neutral

Michaels Revamps Loyalty Program to Capture High-Value "Analog" Crafters

Michaels has overhauled its rewards program with a new three-tier structure offering up to 9% back, aiming to secure loyalty among the 71% of U.S. consumers who identify as crafters. This strategic shift comes as annual hobby spending reaches $3,200 per person, a 67% increase since 2020.

Mar 17, 2026 3 sources