IAB Tech Lab

Company

Last mentioned: Mar 24, 2026

Timeline

  1. IAB & Kochava Partnership

    Official announcement of StationOne integration to standardize agentic AI for members.

  2. Shift to Agency

    Market demand shifts toward AI that can execute tasks and manage workflows autonomously.

  3. Generative AI Hype

    Industry focus remains on LLMs for creative production and copy generation.

Stories mentioning IAB Tech Lab 1

adtech Bullish

IAB Tech Lab and Kochava Partner to Standardize Agentic AI in Ad Tech

The IAB Tech Lab has integrated Kochava’s StationOne platform to provide members with standardized tools for agentic AI, moving the industry from conceptual hype to executable workflows. This partnership aims to simplify complex ad tech operations by enabling autonomous AI agents to handle cross-platform tasks.

2 sources