Last mentioned: Mar 24, 2026
Standardization Phase
IAB Tech Lab begins working with members to implement agentic AI protocols based on StationOne.
Partnership Announcement
IAB Tech Lab and Kochava reveal the integration of StationOne for industry members.
Market Adoption
Expected rollout of agent-compatible tools across major demand-side and supply-side platforms.
IAB Tech Lab has integrated Kochava’s StationOne platform to provide members with a standardized framework for agentic AI workflows. This move signals a critical industry shift from experimental generative AI toward practical, autonomous execution in media buying.
The IAB Tech Lab has partnered with Kochava to provide members access to StationOne, a move aimed at transitioning agentic AI from conceptual hype to standardized industry practice. This collaboration focuses on creating executable ad workflows that allow AI agents to navigate complex advertising ecosystems autonomously.