Tractor Supply’s 2,400-Store Instacart Deal to Shake Up Rural Last-Mile Logistics
Tractor Supply teams with Instacart to deliver from all 2,400+ stores in under an hour, targeting rural customers with a multi-platform final-mile model. This move sidesteps fleet build‑out costs and puts pressure on competitors still reliant on in‑store traffic.
Source: Supply Chain Dive · Retail Dive