Last mentioned: Mar 11, 2026
98% Manipulation Report
New data confirms that nearly all Indian digital platforms continue to use dark patterns despite guidelines.
Market Milestone
India officially surpasses the United States as the world's second-largest e-retail market by shopper volume.
IndiGo Regulatory Probe
Regulators investigate IndiGo for 'shaming' tactics and obscured seat-selection options.
Global ICPEN Study
A 26-country study reveals that 76% of global digital platforms use manipulative design.
ASCI Guidelines Released
The Advertising Standards Council of India issues formal guidelines targeting 12 specific dark patterns.
India has emerged as the world's second-largest e-retail market, but this growth is being shadowed by a pervasive culture of "dark patterns" and deceptive design. With 98% of local digital platforms reportedly using manipulative tactics, regulators are now scrambling to protect a massive, newly connected consumer base from systemic exploitation.
India has emerged as the world's second-largest e-retail market, but this growth is being undermined by a pervasive culture of 'dark patterns' and digital deception. With 98% of domestic apps reportedly using manipulative design, regulators are intensifying scrutiny on sectors ranging from aviation to quick commerce.
India's rapid ascent to the world's second-largest e-retail market is being undermined by a pervasive culture of 'dark patterns' and deceptive digital design. With 98% of Indian apps and websites reportedly using manipulative tactics, regulators are intensifying scrutiny on sectors ranging from aviation to quick commerce.