# Josh Stinchcombe

Type: Person

Source: GetYourBrief — https://getyourbrief.com/entity/josh-stinchcombe
Canonical HTML page: https://getyourbrief.com/entity/josh-stinchcombe

## Recent coverage (2 stories, network-wide)

### Publishers estimate up to 50% of ad spend lost to middlemen as agentic hype peaks
2026-06-25 05:39:37 · Sector: marketing · Sentiment: Neutral · Impact: 6/10 · Sources: 2

At Cannes Lions 2026, publishers are questioning whether agentic media buying will deliver real marketing efficiency or become another opaque ad-tech tax, with historical programmatic chains swallowing up to 50% of spend. The debate hinges on transparency, data sharing, and whether the promised ROI will actually materialize for brands and the open web.
Full story: https://getmarketingbrief.com/story/cannes-2026-marketers-agentic-buying-fees

### Agentic AI's ROI problem: Publishers at Cannes demand proof, not hype
2026-06-25 05:39:29 · Sector: ai · Sentiment: Neutral · Impact: 6/10 · Sources: 2

At Cannes Lions 2026, the AI conversation pivots from experimentation to hard ROI, as publishers scrutinize whether agentic media buying and AI-powered search can genuinely improve discoverability and revenue. The tech industry must now demonstrate that agentic systems reduce friction rather than adding another layer of fees.
Full story: https://getaibrief.com/story/ai-cannes-2026-agentic-buying-roi-challenge

---
This page is a machine-readable summary. Sentiment measures the directional read of each development for this entity, not the tone of the reporting; impact weights consequence, not syndication reach. See https://getyourbrief.com/guides/methodology for the full editorial methodology.