# Kate Spade New York

Type: Company

Source: GetYourBrief — https://getyourbrief.com/entity/kate-spade-new-york
Canonical HTML page: https://getyourbrief.com/entity/kate-spade-new-york

## Recent coverage (2 stories, network-wide)

### Kate Spade Sales Drop 10%; Tapestry Hires New CMO to Reignite Brand
2026-07-18 17:20:12 · Sector: retail · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Kate Spade's 10% sales decline contrasts sharply with Coach's 31% surge, prompting Tapestry to appoint Allison Badea as CMO to drive a turnaround. The move underscores the urgency to fix the underperforming brand within an otherwise strong portfolio.
Full story: https://getretailbrief.com/story/kate-spade-sales-drop-cmo-turnaround-2026

### Kate Spade Bets on Ex-L'Oréal Brand Pro to Reverse 10% Sales Drop
2026-07-18 17:20:03 · Sector: marketing · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Kate Spade has named Allison Badea as CMO to "reignite the magic" and reverse a 10% sales decline, banking on her brand-building experience at L'Oréal. The move signals a deep bet on joy-driven marketing in the face of fierce fashion competition.
Full story: https://getmarketingbrief.com/story/kate-spade-cmo-brand-revival-2026

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