# Keller

Type: Person

Source: GetYourBrief — https://getyourbrief.com/entity/keller
Canonical HTML page: https://getyourbrief.com/entity/keller

## Recent coverage (4 stories, network-wide)

### Brand chatbot ROI falters as third-party AI usage surges 2x in one year
2026-07-13 15:38:28 · Sector: saas · Sentiment: Neutral · Impact: 6/10 · Sources: 2

For SaaS companies offering customer service AI, the real competition is external: ChatGPT, Claude, and Copilot are eclipsing brand-specific deployments. Gartner's findings highlight an urgent need for integration and better ROI-driven features.
Full story: https://getsaasbrief.com/story/saas-brand-chatbot-roi-stagnation

### Retail chatbots left behind: 2 in 3 consumers turn to ChatGPT, Claude
2026-07-13 15:38:18 · Sector: retail · Sentiment: Neutral · Impact: 6/10 · Sources: 2

Retailers have deployed AI chatbots widely, but Gartner finds consumer usage hasn't budged since 2022 while third-party gen AI usage doubled. Nearly 74% of B2B customers also use these tools to accomplish tasks, bypassing brand channels.
Full story: https://getretailbrief.com/story/retail-third-party-ai-beats-brand-chatbots

### 58% of consumers now use AI to complete tasks, undercutting brand chatbots
2026-07-13 15:38:09 · Sector: marketing · Sentiment: Neutral · Impact: 6/10 · Sources: 2

Marketers have invested heavily in AI chatbots, but new Gartner data shows consumers overwhelmingly prefer third-party tools like ChatGPT and Claude for customer service, with 58% using them to complete tasks. This signals a need to rethink customer engagement strategies.
Full story: https://getmarketingbrief.com/story/marketing-brand-chatbots-losing-to-third-party-ai

### Gen AI conquers customer service: usage doubles, brand chatbots sidelined
2026-07-13 15:37:58 · Sector: ai · Sentiment: Neutral · Impact: 6/10 · Sources: 2

The latest Gartner research confirms that large language models like ChatGPT and Claude are becoming the de facto customer service channels, with usage doubling in a year and 58% of users completing tasks via AI. Branded AI chatbots are struggling to gain traction.
Full story: https://getaibrief.com/story/ai-third-party-tools-dominate-customer-service

---
This page is a machine-readable summary. Sentiment measures the directional read of each development for this entity, not the tone of the reporting; impact weights consequence, not syndication reach. See https://getyourbrief.com/guides/methodology for the full editorial methodology.