Luke Sayers

Person

Last mentioned: Mar 14, 2026

Timeline

  1. Stakeholder Reaction

    Industry analysts begin assessing the impact of the hire on the AFL's brand reputation.

  2. Public Defense

    AFL CEO Andrew Dillon issues a statement backing the integrity of the new communications lead.

  3. Media Scrutiny

    The Age and Sydney Morning Herald report on the hire's previous links to Luke Sayers and PwC.

Stories mentioning Luke Sayers 1

talent Neutral

AFL CEO Defends New Comms Chief Amid Luke Sayers Reputational Fallout

AFL Chief Executive Andrew Dillon has issued a public defense of the league's new communications head following scrutiny over their previous ties to businessman Luke Sayers. The controversy highlights the growing challenges HR leaders face when vetting executive talent from scandal-adjacent backgrounds.

2 sources