Last mentioned: Mar 5, 2026
Apple has unveiled the MacBook Neo, a new entry-level laptop priced at $599 (₹69,900 in India), signaling a major shift toward capturing the budget-conscious and education markets. This move positions Apple to compete directly with high-end Chromebooks and Windows laptops while expanding its ecosystem in emerging markets like India.
Apple has officially unveiled its next-generation MacBook Air and MacBook Pro lineups, powered by the new M5 chip architecture. These devices are specifically engineered to accelerate intensive AI and machine learning workloads, marking a significant step in Apple's hardware roadmap.
Apple has officially unveiled its latest MacBook Air and MacBook Pro models featuring the new M5 silicon, a chip architecture specifically engineered for high-performance artificial intelligence workloads. This launch signals a major pivot in Apple's hardware strategy, prioritizing local AI processing capabilities to maintain its lead in the premium consumer electronics sector.