# Madison Avenue

Type: Company

Source: GetYourBrief — https://getyourbrief.com/entity/madison-avenue
Canonical HTML page: https://getyourbrief.com/entity/madison-avenue

## Recent coverage (4 stories, network-wide)

### Ad Tech Dealers Sidelined as Big 3 Rake in $162.6B Q2 — M&A Outlook Dims
2026-08-04 05:14:01 · Sector: startups · Sentiment: Neutral · Impact: 5/10 · Sources: 2

The Q2 earnings gulf between dominant platforms and everyone else is frustrating dealmakers as public ad tech firms struggle and M&A remains elusive, despite record Big Tech ad spend.
Full story: https://getstartupbrief.com/story/big-tech-162b-q2-ad-revenue-startup-ma-frustration

### Google’s $81B Ad Quarter: PMax Opt‑Off Gives SaaS Campaigns New Control
2026-08-04 05:13:54 · Sector: saas · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Google’s PMax pilot, revealed during the $81.6 billion Q2 cycle, allows SaaS advertisers to exclude low‑quality inventory, a transparency upgrade that could reshape automated campaign management.
Full story: https://getsaasbrief.com/story/google-pmax-opt-out-saas-campaign-control-81b-q2

### Meta’s $61B Q2 Ad Haul Closes Gap on Google’s $81.6B; PMax Pilot Offers New Control
2026-08-04 05:13:47 · Sector: marketing · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Q2 results show Meta and Amazon gaining share as Google makes a rare PMax transparency move, giving media buyers a new lever in campaign optimization and platform negotiations.
Full story: https://getmarketingbrief.com/story/meta-61b-q2-google-pmax-pilot-control-marketers

### Wall Street Punishes Big Tech as AI Capex Eclipses $81.6B Google Ad Revenue
2026-08-04 05:13:39 · Sector: finance · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Despite record advertising hauls from Meta, Amazon, and Google, investor focus on soaring AI capital expenditures sent shares lower, reshaping the risk-reward calculus for ad tech stocks and M&A.
Full story: https://getfinancebrief.com/story/big-tech-q2-ad-revenue-wall-street-punish-ai-capex

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