Last mentioned: Feb 27, 2026
World Cup Activation
Anticipated expansion of soccer-themed retail events ahead of international tournament cycles.
Season Integration
Walmart begins weekly in-store and digital 'Saturday Showdown' promotions tied to MLS match schedules.
Campaign Launch
Walmart debuts 'Saturday Showdown' 30s and 60s spots on national television and digital platforms.
FTC Settlement
Walmart agrees to pay $100M to settle allegations of deceptive earnings for Spark delivery drivers.
Walmart has launched a high-profile marketing offensive in partnership with Major League Soccer, centering on a recurring 'Saturday Showdown' event. The campaign aims to integrate the retailer into the weekly rituals of soccer fans as Walmart pivots toward event-driven commerce and retail media dominance.
Walmart has solidified its partnership with Major League Soccer (MLS) through the launch of the 'Walmart Saturday Showdown,' a weekly marquee match series. Supported by high-energy 30-second and 60-second video spots, the campaign positions Walmart as the essential destination for soccer fans' weekend shopping and game-day preparation.