Last mentioned: Mar 4, 2026
Campaign Launch
The 'Make It Yours' global brand refresh is officially unveiled.
Leadership Change
Marisa Thalberg joins Catalyst Brands as Chief Customer and Marketing Officer.
Acquisition
SPARC Group acquires Brooks Brothers for $325 million.
Bankruptcy
The company files for Chapter 11 bankruptcy protection due to the pandemic and shifting retail trends.
Brooks Brothers is pivoting its 200-year-old identity through the 'Make It Yours' campaign, led by Catalyst Brands CMO Marisa Thalberg. The initiative aims to transition the brand from a symbol of rigid tradition to a platform for personalized, modern style.
Brooks Brothers is leveraging its status as America's oldest apparel brand to pivot toward a more personalized, modern identity. Led by Marisa Thalberg, the 'Make It Yours' campaign aims to transition the brand from a traditional uniform to a versatile wardrobe staple for a new generation.