# Medicare Advantage Type: Product Source: GetYourBrief — https://getyourbrief.com/entity/medicare-advantage-product Canonical HTML page: https://getyourbrief.com/entity/medicare-advantage-product ## Recent coverage (10 stories, network-wide) ### Costco's First Medicare Play Adds 4 Senior Health Services 2026-08-20 00:21:23 · Sector: retail · Sentiment: Positive · Impact: 6/10 · Sources: 2 Retail observers see the SCAN partnership as Costco's entry into Medicare Advantage distribution, using pharmacy, OTC, vision, and audiology to strengthen warehouse loyalty and membership value. The multi-year approval process will test operational patience before revenue appears. Full story: https://getretailbrief.com/story/costco-medicare-retail-health-strategy ### Costco–SCAN Medicare Pact Adds 4 Senior Health Service Lines 2026-08-20 00:21:14 · Sector: health · Sentiment: Positive · Impact: 6/10 · Sources: 2 The partnership pairs SCAN's Medicare Advantage management with Costco's retail footprint to launch pharmacy, OTC, vision, and audiology services aimed at keeping seniors healthier and independent. Regulatory approval remains a gate, with a multi-year rollout expected. Full story: https://gethealthbrief.com/story/costco-scan-medicare-senior-care-health ### Costco Tests Medicare Plans in 3 Markets—No Membership Required 2026-08-19 07:51:40 · Sector: retail · Sentiment: Neutral · Impact: 5/10 · Sources: 2 Costco is leveraging its physical warehouses to sell branded Medicare Advantage plans in a limited three-market pilot. The plans don't require a Costco membership and include senior-focused benefits, marking a new health services expansion for the warehouse retailer. Full story: https://getretailbrief.com/story/costco-medicare-pilot-retail ### Costco Pilots Branded Medicare Advantage in 3 Markets With SCAN 2026-08-19 07:51:34 · Sector: health · Sentiment: Neutral · Impact: 5/10 · Sources: 2 Costco and SCAN Health Plans are testing a senior-focused Medicare Advantage pilot across three undisclosed markets. The plans include prescription drug, vision, OTC, food, and hearing benefits, with no membership requirement and no public timeline due to regulatory limits. Full story: https://gethealthbrief.com/story/costco-scan-medicare-pilot-health ### Costco Adds Medicare Distribution Across 3 U.S. Markets 2026-08-19 07:51:26 · Sector: finance · Sentiment: Neutral · Impact: 5/10 · Sources: 2 Costco is adding Medicare Advantage distribution via SCAN Health Plans in a three-market pilot. For investors, the deal represents optionality in senior-focused health revenue with limited initial capital commitment, though timeline and geographic disclosure remain uncertain. Full story: https://getfinancebrief.com/story/costco-medicare-pilot-finance ### Costco Targets 5M Medicare Enrollees with New Health Plan 2026-08-18 23:51:03 · Sector: retail · Sentiment: Positive · Impact: 7/10 · Sources: 2 Costco is extending its membership ecosystem into health insurance by launching a Medicare Advantage plan with SCAN. The move leverages Costco's trusted pharmacy, optical, hearing, and OTC departments to reach about 5 million Medicare enrollees across three initial states. Full story: https://getretailbrief.com/story/costco-medicare-advantage-retail ### Costco Enters $500B Medicare Advantage Market with SCAN 2026-08-18 23:50:54 · Sector: health · Sentiment: Positive · Impact: 7/10 · Sources: 2 Costco is joining nonprofit insurer SCAN to launch a co-branded Medicare Advantage plan that folds pharmacy, vision, hearing, and OTC services into senior coverage. The initial three-state footprint would reach about 5 million Medicare enrollees. Full story: https://gethealthbrief.com/story/costco-scan-medicare-advantage-health ### Prior Auth Denials Hit 12–18% Across Public Plans; 67% Overturned in MA 2026-08-14 17:41:13 · Sector: health · Sentiment: Negative · Impact: 6/10 · Sources: 2 KFF's first analysis of mandatory 2026 prior authorization reporting reveals wide variation in denial rates across Medicare Advantage, Medicaid, and ACA Marketplace plans, with 12%-18% of standard requests denied and most appealed denials overturned. For healthcare leaders, the data expose care access barriers and administrative friction that vary sharply by insurer. Full story: https://gethealthbrief.com/story/health-prior-auth-denials-kff-2026 ### UNH Prior-Auth Denials at 17%, Centene 25%: New KFF Transparency Data 2026-08-14 17:40:58 · Sector: finance · Sentiment: Negative · Impact: 6/10 · Sources: 2 New federal transparency data provides the first comparable prior authorization denial rates for public plan insurers. Outliers UnitedHealth at 17% in Medicare Advantage and Centene at 25% in ACA Marketplace face reputation and regulatory risk, while low-denial plans may gain a competitive edge. Full story: https://getfinancebrief.com/story/finance-insurer-prior-auth-denials-kff-2026 ### Viemed Diversifies Beyond Ventilation with Record Q4 Results and Sleep Growth 2026-03-06 00:18:09 · Sector: health · Sentiment: Positive · Impact: 6/10 · Sources: 8 Viemed Healthcare reported a 26% year-over-year revenue increase in Q4 2025, driven by a massive 62% surge in its sleep therapy patient base. The company is successfully transitioning from a ventilator-centric model to a diversified home health provider, including a new foothold in maternal health. Full story: https://gethealthbrief.com/story/viemed-q4-2025-earnings-analysis --- This page is a machine-readable summary. Sentiment measures the directional read of each development for this entity, not the tone of the reporting; impact weights consequence, not syndication reach. See https://getyourbrief.com/guides/methodology for the full editorial methodology.