Last mentioned: Feb 20, 2026
Scenario Planner Launch
Official release of the no-code Scenario Planner tool to the broader marketing public.
Beta Testing
Select enterprise partners begin testing no-code planning features within the Meridian ecosystem.
Meridian Launch
Google introduces Meridian as an open-source MMM framework for data scientists.
Google has introduced a no-code Scenario Planner for its Meridian Marketing Mix Model (MMM) framework, enabling marketers to translate complex data into budget and ROI decisions. This tool aims to lower the technical barrier for privacy-centric marketing attribution in an era of declining third-party cookies.
Google has launched Scenario Planner, a no-code interface for its Meridian Marketing Mix Model (MMM) framework, enabling marketers to forecast ROI and optimize budgets without technical expertise. The tool bridges the gap between complex data science and actionable marketing strategy in a post-cookie landscape.
Google has introduced Scenario Planner, a no-code interface for its Meridian Marketing Mix Model (MMM) framework, designed to help marketers translate complex data into budget allocations. The tool allows for rapid simulations, bridging the gap between data science and media planning in a privacy-first era.