Mondelez

Company

Last mentioned: Feb 25, 2026

Timeline

  1. Packaging Deadline

    Target date for 100% sustainable packaging across the global M&M's portfolio.

  2. Growth Strategy Announcement

    Mars officially designates M&M's as the primary global growth driver.

  3. Sustainable Packaging Pilot

    Successful rollout of paper-based M&M's pouches in European test markets.

  4. Global Campaign Launch

    Mars launches the 'For All Funkind' global brand refresh.

Stories mentioning Mondelez 1

consumer-trends Neutral

Mars Leverages M&M’s Brand Power to Spearhead Global Growth Strategy

Mars Incorporated has designated its flagship M&M’s brand as the primary engine for its next phase of international expansion and digital transformation. The strategy focuses on localized innovation in emerging markets, a transition to 100% sustainable packaging, and a reimagined digital-first retail experience.

2 sources