National Lottery

brand

Last mentioned: Mar 23, 2026

Timeline

Apr 15, 2026
Projected Launch

Anticipated rollout of the new game across retail terminals and digital platforms.
Mar 23, 2026
Launch Announcement

Reports emerge that a new draw game is ready for market entry within weeks.
Nov 15, 2025
Portfolio Review

Allwyn begins a strategic assessment of existing draw games and scratchcards.
Feb 1, 2024
License Handover

Allwyn officially takes over the National Lottery operations from Camelot.

Stories mentioning National Lottery 1

National Lottery Set for New Game Launch to Drive Retail and Digital Growth

Allwyn is preparing to launch the first major new draw game of its National Lottery tenure, aiming to boost retail footfall and digital engagement. The move signals a strategic shift to modernize the UK's largest gambling product under its new 10-year license.

Mar 23, 2026 2 sources