Cross-Sector entity
market-trends is the sole category represented across all 3 tracked stories. Of the tracked stories, 3 of 3 also mention MSMEs, the most common co-covered peer. Open Network for Digital Commerce (ONDC) appears in 3 tracked Cross-Sector stories from March 18, 2026.
3 verified stories tracked
Last mentioned: Mar 18, 2026
Entity pulse
Coverage balance Positive coverage leads. Positive coverage exceeds negative coverage by 100 percentage points.
Figures are computed live from our source-verified story record — see our methodology for how impact and sentiment are derived.
market-trends is the sole category represented across all 3 tracked stories. Of the tracked stories, 3 of 3 also mention MSMEs, the most common co-covered peer. Open Network for Digital Commerce (ONDC) appears in 3 tracked Cross-Sector stories from March 18, 2026. The tracked stories average 2 original sources each.
Computed from the 3 stories linked to this entity. Beat comparisons are omitted because no baseline was available for this window.
Coverage cohort
Other entities that clear the same relevance threshold in stories also covering Open Network for Digital Commerce (ONDC). Shared-story counts are live from our verified record — not editorial picks.
Projected Milestone
E-commerce reaches 11% of retail; D2C market hits $60 billion; MSMEs drive 50% of growth.
McKinsey Analysis
Report identifies MSMEs as the primary engine for the next wave of digital retail growth.
Current State
E-commerce represents 6% of total retail; D2C market valued at $10-12 billion.
A new McKinsey & Company report projects that India's e-commerce retail share will nearly double to 11% by 2030, with MSMEs driving half of that expansion. The shift is characterized by a move toward unbundled digital solutions and D2C channels, which are currently growing three times faster than traditional marketplaces.
A McKinsey & Company report reveals that India's MSMEs will drive nearly 50% of the nation's e-commerce expansion as digital retail penetration climbs to 11% by 2030. The shift is characterized by a rapid move toward direct-to-consumer channels and unbundled digital solutions that bypass traditional marketplace dominance.
India's e-commerce penetration is projected to nearly double to 11% of total retail by 2030, with MSMEs driving half of that expansion. A structural shift toward unbundled digital services and D2C channels is challenging the dominance of traditional marketplaces.
Source: Asian News International (in) · Knnindia.co
