# Open Network for Digital Commerce (ONDC)

Type: Technology

Source: GetYourBrief — https://getyourbrief.com/entity/open-network-for-digital-commerce-ondc
Canonical HTML page: https://getyourbrief.com/entity/open-network-for-digital-commerce-ondc

## Timeline

- **2030**: Projected Milestone — E-commerce reaches 11% of retail; D2C market hits $60 billion; MSMEs drive 50% of growth.
- **2026**: McKinsey Analysis — Report identifies MSMEs as the primary engine for the next wave of digital retail growth.
- **2024**: Current State — E-commerce represents 6% of total retail; D2C market valued at $10-12 billion.

## Recent coverage (3 stories, network-wide)

### MSMEs to Fuel 50% of India’s E-commerce Growth by 2030: McKinsey Report
2026-03-18 00:36:34 · Sector: saas · Sentiment: Positive · Impact: 7/10 · Sources: 2

A new McKinsey & Company report projects that India's e-commerce retail share will nearly double to 11% by 2030, with MSMEs driving half of that expansion. The shift is characterized by a move toward unbundled digital solutions and D2C channels, which are currently growing three times faster than traditional marketplaces.
Full story: https://getsaasbrief.com/story/india-msme-ecommerce-growth-2030-mckinsey

### MSMEs to Fuel Half of India's E-commerce Growth by 2030: McKinsey
2026-03-18 00:36:30 · Sector: startups · Sentiment: Positive · Impact: 7/10 · Sources: 2

A McKinsey & Company report reveals that India's MSMEs will drive nearly 50% of the nation's e-commerce expansion as digital retail penetration climbs to 11% by 2030. The shift is characterized by a rapid move toward direct-to-consumer channels and unbundled digital solutions that bypass traditional marketplace dominance.
Full story: https://getstartupbrief.com/story/india-msme-ecommerce-growth-2030-mckinsey-report

### MSMEs to Fuel 50% of India's E-commerce Growth by 2030, McKinsey Finds
2026-03-18 00:35:56 · Sector: retail · Sentiment: Positive · Impact: 7/10 · Sources: 2

India's e-commerce penetration is projected to nearly double to 11% of total retail by 2030, with MSMEs driving half of that expansion. A structural shift toward unbundled digital services and D2C channels is challenging the dominance of traditional marketplaces.
Full story: https://getretailbrief.com/story/india-msme-ecommerce-growth-2030-mckinsey

---
This page is a machine-readable summary. Sentiment measures the directional read of each development for this entity, not the tone of the reporting; impact weights consequence, not syndication reach. See https://getyourbrief.com/guides/methodology for the full editorial methodology.