Hispanic Consumers to Make Up 40% of Home Improvement by 2040: Home Depot’s World Cup Play
Home Depot is positioning for a demographic watershed: multicultural shoppers, led by Latinos, are projected to surpass 40% of the home improvement category by 2040. The retailer’s World Cup retail media blitz targets this growth engine, aiming to lock in loyalty and supplier spending now.
Source: Digiday · Modern Retail