# Orange Apron Media

Type: retail-media-network

Source: GetYourBrief — https://getyourbrief.com/entity/orange-apron-media
Canonical HTML page: https://getyourbrief.com/entity/orange-apron-media

## Recent coverage (1 stories, network-wide)

### Hispanic Consumers to Make Up 40% of Home Improvement by 2040: Home Depot’s World Cup Play
2026-07-10 09:19:04 · Sector: retail · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Home Depot is positioning for a demographic watershed: multicultural shoppers, led by Latinos, are projected to surpass 40% of the home improvement category by 2040. The retailer’s World Cup retail media blitz targets this growth engine, aiming to lock in loyalty and supplier spending now.
Full story: https://getretailbrief.com/story/home-depot-hispanic-consumers-2040-world-cup-strategy

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