Organize to Value

Product

Last mentioned: Mar 10, 2026

Timeline

  1. Positionless Marketing Integration

    Optimove adopts the framework as a blueprint for evolving marketing roles and technology usage.

  2. McKinsey Framework Launch

    McKinsey introduces 'Organize to Value' to address the 70% failure rate of digital transformations.

  3. The MarTech Bloat

    Enterprises accumulate record numbers of SaaS tools, leading to fragmented data and siloed teams.

Stories mentioning Organize to Value 1

market-trends Neutral

McKinsey and Optimove Pivot to 'Positionless Marketing' Framework

McKinsey’s 'Organize to Value' framework is emerging as the operational backbone for 'positionless marketing,' a strategy that prioritizes cross-functional value over rigid departmental silos. This shift addresses the primary cause of digital transformation failure: organizational culture and leadership commitment rather than technological limitations.

2 sources